General
Primal respects the privacy of individuals by treating all personal information as confidential and by handling it in accordance with the Privacy Act 1988 and the Australian Privacy Principles. During the course of its activities, Primal will collect, use and disclose personal information from:
- Customers who visit Primal stores;
- Internet online shop users;
- Visitors to our website; and
- Customers who enter trade promotions conducted by Primal.
Use and disclosure of information collected by Primal
The information collected may include:
- Details you provide us with when you visit our stores or enter our trade promotions;
- Your name, postal address, telephone number and email address for account customers or users of our online store
- Your name, mailing address, phone number and credit card information from customers of the online store
- Details of website usage from visitors to our website.
Primal collects this information from you in the following ways: when you submit a request via our contact us page, when you place an order via our online shop, when you provide us with information at one of our stores, when you enter a trade promotion, and finally on an on-going basis, whenever you visit Primal’s website. Primal may pass on certain information such as your name and address to companies that perform services on our behalf, such as delivery companies or to data entry service providers, but Primal will not authorise those companies to use your personal information for any other purpose.
Primal may use your information to process your transaction, administer your account, conduct credit and other checks, for Primal’s own internal purposes (such as risk management, staff training and billing), to help Primal develop its website to be more specific to Customers’ needs and user friendly, to advise you about upcoming sales, specials, events, trade promotions and for any other use which you authorise.
In addition, Primal may also use your information to promote and market its products and services, or the products and services of others. However, Primal will not do this by email or SMS (except as part of an email which facilitates, completes or confirms a transaction with you) unless we have your consent to do so. These emails and SMS’ will include an “unsubscribe” facility. Alternatively, if you no longer wish to receive emails or SMS, you can contact us by phoning us or emailing us, details of which are available on the “Contact Us” page of our website.
Security of your Information
We use industry-standard safeguards to ensure the confidentiality of your personal information. To the maximum extent permitted by law, however, we accept no responsibility for any loss, misuse, unauthorised access or disclosure, alteration or destruction of personal information which you submit to Primal.